User Experience Design
UX Rapid Prototypes & Wireframes
Simplicity and aesthetics create a great mobile experience.
Digital Transformation Advocate
Scaling Lean with MVP
Agile & Scrum – CSM®
Grow your brand by Scaling lean from a MVP and reward your profits on risk.
Human-Centred Design Workshops
Design starts with Divergent thinking techniques that orb through funnels of convergent decision making. User testing starts with paper rapid prototypes and by understanding our user's needs we can ensure the right design solution is delivered.
Where precision meets care.
Sendinthefox is a proficient design studio that will excel within User Experience and Human-Computer interaction for your users.
Design Lab & Innovation Lab Setup
Digital transformation of design team services. Strategic Design-to-developer handover processes and Design team tools setup on the latest tools such as Sketch, Invision App and Zeplin. Innovation lab and Experience Centre setup to gain the best insights through Design Thinking and Human-Centred Design workshops.
Scaling Lean & Agile Methodologies
Scalablity within roadmap phases allow for scale up from a Minimal Viable Product (MVP) within agile and scrum working methodologies. Design thinking is used to derive features and enhancements for customers. Sendinthefox is experienced in deploying digital requirements across Jira and Confluence.
Customer Experience & HCD
Digital content is tailored to specific segments, using Human Centred Design (HCD) techniques, a service journey and customer journeys can be developed by analysing, observing and conducting usability and UX research to ensure customers receive the best experience possible.
Built with mobile-first thinking, here at Sendinthefox we are constantly evolving innovation UI solutions which engage users across multiple devices. Working to strict mobile GUI best practices, Nielsen’s heuristics theory and optimal mobile touch heights every design out the door has been refined when it comes to user interface design.
See what they've said
About working with the fox.
”Will and I worked for AMP Growth Transformation building and delivering disruptive financial advice solutions in the corporate and personal finance sector. I’ve had the privilege to work with some talented UX designers in my career but few have had exceptional problem solving skills coupled with such a deep understanding of interaction design. Will is highly motivated and passionate about delivering tangible digital solutions. He brings not only his vast knowledge and commercial experience but an enthusiastic desire to deliver the best of quality, which makes everyone around him want to achieve their very best.Manny DicksonService Designer
”I was Will's Manager at Deloitte for 10 months.... Will is what many may call a 'character'. This character is eclectic and intriguing to say the least, and it is part of everything he does. You can't help but like Will, his attitude, combined with core talent is what will take him a long way. On top of this character Will is a great designer, not afraid to talk his mind and keep pushing until he gets the answers he deserves. He takes feedback well and is never offended or sensitive to review. Always the last man in the office, Will won't leave a 'man' or 'design' behind until he has delivered on the best experience he can for his customer.Chris AbbottHead of UX
”He's a constant learner, I've been his coach and mentor for the last three years and I swear he has taught me more than I have him. He pushes the boundaries, his readings and interests are right out there and he brings that Outlier wisdom back to benefit the core of your business.Mike KennedyGlobal Growth Consultant and Strategy Advisor
So, if you want to be challenged, if you want your business to benefit from boundary pushing thought and research, if you want someone on your team that can help your business thrive in an environment of constant change, then consider Will as an A grade option.
”It has been a solid experience working with Will. His attitude along with his talents has provided outstanding growth through our digital presence. Will’s customer support has been exceptional over the many years through his leading creative and development management in a diverse number of projects from print, EDMs and managing the design and development of our website. Silverhall have enjoyed synergising his design ideas with our business goals, and when it comes to strategising digital projects online and understanding what users want, Will is a proven asset to have beside you.Cameron AndersonCEO
”All UX Designers need to be both analytical and creative in their thinking, plus have very strong communication and people skills. Will demonstrates this mix of abilities to an extremely rare level. He quickly builds strong rapport with stakeholders, gathers all the information he needs systematically as well as any BA I've met, then he can seemingly flick a switch and start smashing out big, fresh ideas at a pace that I can only describe as manic. He can then take the best ideas and execute them with a very strong eye for detail.Greg HelbersSenior UX Design Consultant
”What I value most about Will is his incredible calmness in stressful project deadlines. This is a very rare personal quality that was paramount in holding together a very fast paced and high quality agile delivery team. If you ever have the privilege to work with Will you will experience the skill, confidence and power of a true design leader.Manny dicksonService Designer
”All UX Designers need to be both analytical and creative in their thinking, plus have very strong communication and people skills. Will demonstrates this mix of abilities to an extremely rare level. He quickly builds strong rapport with stakeholders, gathers all the information he needs systematically as well as any BA I've met, then he can seemingly flick a switch and start smashing out big, fresh ideas at a pace that I can only describe as manic. He can then take the best ideas and execute them with a very strong eye for detail.Mike YapHead of UX
”Spending 15 minutes with Will is like 2 years in design school. Will marries a prodigious work ethic with a rapidfire intelligence. A true Creative Director. Will can create synergies amongst competing technologies with ease. He is generous with his ideas and his time, constantly thinking of others. Masterful.Tarun MookheyTechnologist
Discover all of the tricks used by the fox
Certified (UXC in UX Management) Neilsen Norman Group.
Certified Scrum Master, CSM®.
Furthering study for UX Master Certification through the Neilsen Norman Group.
Experienced in the implementation and management of Strategic Design Programmes to govern digital teams, tools and processes for best efficiency outcomes. Deloitte standard experience within large Digital Transformation multi-tiered programmes with over 7 years specialising in Agile, Lean, Feature Driven Design, Design Sprints, DD3, DevOps & Scrum environment experience.
Experienced in Design Thinking, Human-Computer Interactions, Journey mapping, Information Architecture, UX Patterns and Component specifications, Cognitive mental models, Accessibility, Heuristics and User-Centred design, Global Experience Languages, UI Style guides, Responsive Design, Component specs and Mobile-First Heuristics for best practice accessibility for ageing populations.
Recent interest in Service Design Blueprinting, UX Research, Investment platforms, Social Payments and Distributed Ledger technology.
Mentor and proven design lead within Service & Product Design, Digital Requirement Epics, User stories, User Acceptance criteria, Annotation strategies, UAT, Quality Assurance and effective Design-Developer processes.
Collaborates business stakeholders using Facilitation of UX workshops, Customer journeys, Feature Driven Design, UX Workshops, Design Thinking and Human-Centred Design techniques.
Investigates and validates assumptions through HCD methods, UX Research and User Testing.
Preferred tools: Sketch App, Axure Pro, Invision App, XD Adobe, Adobe Creative Suite, Jira, Confluence, Slack.