User Experience design
User Interface Design
UX Prototypes & Wireframes
Responsive Web Design
Simplicity and aesthetics are two key for a great mobile experience.
Digital Transformation Advocate
Scaling Lean with MVP
Scaling lean strategically using MVP and strategic templating affords for your brand to grow within agile and scrum methodologies.
Human Centred Design Workshops
Design starts with Human Centred Design and Design Thinking principles to derive the right designs for your customers. At Sendinthefox, User testing on paper or rapid prototypes, surveys and Design workshops are implemented to ensure the right solution is delivered for a project.
Where precision meets care.
Sendinthefox is a boutique full stack design studio that offers a wide range of digital services.
Design Lab Setup
Digital transformation of design team services. Strategic Design-to-developer handover processes and Design team tools setup on the latest tools such as Sketch, Invision and Zeplin.
Scaling lean & Agile methodologies
Scalability implemented roadmap phases which scale a Minimal Viable Product (MVP) projects within agile and scrum working methodologies. Design thinking Design Epics and Features are deployed as enhancements with the customer as the focus. Sendinthefox is experienced in writing, organising and deploying digital requirements across Atlassian’s Jira and Confluence.
Customer Experience & HCD
Digital content is tailored to specific segments, using Human Centred Design (HCD) techniques, a service journey and customer journeys can be developed by analysing, observing and conducting usability and UX research to ensure customers receive the best experience possible.
Built with mobile-first thinking, here at Sendinthefox we are constantly evolving innovation UI solutions which engage users for re-engagement across multiple devices. Working to strict mobile graphical user interfaces (GUI) best practices and optimal element touch heights every design out the door has been refined when it comes to user interface design.
See what they've said
About working with the fox.
”Will and I worked for AMP Growth Transformation building and delivering disruptive financial advice solutions in the corporate and personal finance sector. I’ve had the privilege to work with some talented UX designers in my career but few have had exceptional problem solving skills coupled with such a deep understanding of interaction design. Will is highly motivated and passionate about delivering tangible digital solutions. He brings not only his vast knowledge and commercial experience but an enthusiastic desire to deliver the best of quality, which makes everyone around him want to achieve their very best.Manny DicksonService Designer
”I was Will's Manager at Deloitte for 10 months.... Will is what many may call a 'character'. This character is eclectic and intriguing to say the least, and it is part of everything he does. You can't help but like Will, his attitude, combined with core talent is what will take him a long way. On top of this character Will is a great designer, not afraid to talk his mind and keep pushing until he gets the answers he deserves. He takes feedback well and is never offended or sensitive to review. Always the last man in the office, Will won't leave a 'man' or 'design' behind until he has delivered on the best experience he can for his customer.Chris AbbottHead of UX
”He's a constant learner, I've been his coach and mentor for the last three years and I swear he has taught me more than I have him. He pushes the boundaries, his readings and interests are right out there and he brings that Outlier wisdom back to benefit the core of your business.Mike KennedyGlobal Growth Consultant and Strategy Advisor
So, if you want to be challenged, if you want your business to benefit from boundary pushing thought and research, if you want someone on your team that can help your business thrive in an environment of constant change, then consider Will as an A grade option.
”It has been a solid experience working with Will. His attitude along with his talents has provided outstanding growth through our digital presence. Will’s customer support has been exceptional over the many years through his leading creative and development management in a diverse number of projects from print, EDMs and managing the design and development of our website. Silverhall have enjoyed synergising his design ideas with our business goals, and when it comes to strategising digital projects online and understanding what users want, Will is a proven asset to have beside you.Cameron AndersonCEO
”All UX Designers need to be both analytical and creative in their thinking, plus have very strong communication and people skills. Will demonstrates this mix of abilities to an extremely rare level. He quickly builds strong rapport with stakeholders, gathers all the information he needs systematically as well as any BA I've met, then he can seemingly flick a switch and start smashing out big, fresh ideas at a pace that I can only describe as manic. He can then take the best ideas and execute them with a very strong eye for detail.Greg HelbersSenior UX Design Consultant
”What I value most about Will is his incredible calmness in stressful project deadlines. This is a very rare personal quality that was paramount in holding together a very fast paced and high quality agile delivery team. If you ever have the privilege to work with Will you will experience the skill, confidence and power of a true design leader.Manny dicksonService Designer
”All UX Designers need to be both analytical and creative in their thinking, plus have very strong communication and people skills. Will demonstrates this mix of abilities to an extremely rare level. He quickly builds strong rapport with stakeholders, gathers all the information he needs systematically as well as any BA I've met, then he can seemingly flick a switch and start smashing out big, fresh ideas at a pace that I can only describe as manic. He can then take the best ideas and execute them with a very strong eye for detail.Mike YapHead of UX
”Spending 15 minutes with Will is like 2 years in design school. Will marries a prodigious work ethic with a rapidfire intelligence. A true Creative Director. Will can create synergies amongst competing technologies with ease. He is generous with his ideas and his time, constantly thinking of others. Masterful.Tarun MookheyTechnologist
Discover all of the tricks used by the fox
Believes in co-creation and co-design to innovate business. Interpretation and implementation of business requirements, data maps, information architecture and process flows within Lean UX artefacts such as story boards, insights, pain points, personas, empathy maps and lean canvas models.
Development of intuitive user experience wireframes and prototypes of interactive design components and governance of digital style guidelines within mobile and web responsive projects. User experience design caters to user behaviours of particular devices, device hopping, used by various user groups.
Design style influence comes from minimalism and a mobile-first approach comes from a strong background in mobile experience since 2011. 12 years involvement working in digital projects to make the complex simple. An end-to-end holistic approach is applied for cost-efficient design-development with full-stack knowledge to aid agile project timelines. User Centred Design thinking is influenced by Neilsen’s (Neilsen Norman Group) heuristics principles.
Within agile project methodologies and deliveries forces a lean approach for validation and testing of solution designs using user testing methods such as surveys, interviews, guerrilla testing, usability testing and resonance testing of prototypes to assure that solutions can can scale and grow towards a future state.