Better SEO Results using Rich Spippets – Organisations

By October 24, 2014Digital Strategy & SEO

About organization information

Organization information (for example, details about a business such as a restaurant or attraction) that is marked up in the body of a web page can help Google understand location information in reviews or events. It can also be displayed on a Place Page—a web page that organizes all relevant information about a place.

In addition to the schema.org/Organization type, Google supports any of its sub-types, such as schema.org/Attorney.

Properties

Each organization can have a number of different properties, such as its name, address, URL, and phone number. You can use RDFa, microdata or microformats markup to label these properties.

Google recognizes the following organization properties. In general, you can use the same schema.org property name in both RDFa and Microdata. In several cases where the RDFa/Microdata and microformats property names differ, the microformats property name appears in parentheses. Properties in bold are required for Google Rich Snippets.

Property Description

name(fn/org) The name of the business. If you use microformats, you should use both fn and org, and ensure that these have the same value.
url Link to the organization home page.
address (adr) The location of the business, described as a separate PostalAddress entity which can have properties including streetAddress, addressLocality, addressRegion, postalCode, and addressCountry. (In microformats these are named street-address, locality, region, postal-code, and country-name.)
telephone (tel) The telephone number of the business or organization.
location (geo) The geolocation of an Organization (or Event). Typically used with latitude and longitude properties; examples below for details.
logo URL of an image for the logo of the business or organization.
Marking up content

The following HTML code describes the restaurant L’Amourita Pizza.

L’Amourita Pizza
Located at 123 Main St, Albuquerque, NM.Phone: 206-555-1234
http://pizza.example.com

The following sections describe how to mark up this content using RDFa, Microdata or microformats.