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We love DeFi UX Design.

Complicated Becomes simplistic Comprehendible Becomes super DeFi.


Who we are.

A leading Product Design agency who provides exceptional value and industry understanding for the DeFi industry, Data and Fintech industries.

Our Theory

There lies an immense opportunity where DeFi can be littered with indifferent spectrums of technical literacy; where Degens of decentralised finance and the layman understanding are voids apart, our mission is to close this gap.

How we do it

We partner with DeFi founders and teams to build exceptional user experience design for DeFi token-based networks and develop the requisite design solutions and design ops foundation to enable growth and scaling of product design.

Secret Sauce

Our model is to become a collaborative part of any team and represent product design. Offering a suite of design services from inception, ideation, refinement to fast-paced delivery. We’re proud to be recommended as a word-of-mouth business for outstanding quality work.

Recent works ✨

Featured 🍤

Designs by Sendinthefox.

Master Certified
in UX

We bridge the blockchain, crypto and DeFi technical literacy gap. Our mission is to solve the disconnect for new DeFi users who so often deserve more understanding and give the OG’s simplicity of experience that warrants re-engagement every time.

UI Design & DeFi Design Systems

We polish final UI product design for DeFi clientele under the same hood. With a technical background in cryptocurrency industry and visual design it makes it easy slotting in to your team.

Education & Certifications 🎊

Services 🦔


Human-Centred Design Workshops
Service Design
User Research
Design for Data

Strategic Design

Information Architecture
Continuity in Design
Product Roadmapping
Design Systems


Scaling Lean MVP Product design
UX copywriting
ERP Dashboards & Trading Interfaces
Mobile Design

UX Delivery

Agile & Scrum (CSM®) Delivery
Growth & Governance
Design QA
Usability & User Testing