HCD Workshops & User-Centred Design
Product Management, Data & Growth
Agile & Scrum (CSM®) Delivery
Design starts with Divergent thinking techniques that orb through funnels of convergent decisions based on evidence.
With over 5 years solid global banking and financial service client experience to lead your projects from cross-functioning teams and stakeholders through defining products using collaborative design thinking HCD workshops.
Sendinthefox is a Certified HCD Practitioner through the LUMA Institute.
Grow your brand by Scaling lean from a MVP and reward your profits on risk.
Scalablity within roadmap phases allow for scale up from a Minimal Viable Product (MVP) within agile and scrum working methodologies. Design thinking is used to derive features and enhancements for customers.
Move at a fast pace, either lean or strategically. We love paper prototypes, handsketching, Figma and we understand scalable product design. Our chosen method is to use ‘Mobile-first’ as a strategy for providing simplistic and engaging user experiences.
Digital content is tailored to specific segments, service journey and customer journey mapping can be developed by analysing data, observing users, conducting usability and user research.
Built with mobile-first thinking, here at Sendinthefox we are constantly evolving innovation UI solutions which engage users’ mental models and user behaviours across multiple devices. We work to mobile GUI global standards from Apple and Google Design.
Our fully-responsive web user interfaces are sculpted to best-practice usability and Neilsen’s heuristics guidelines to offer mobile-ready ageing populations ease-of-use and accessibility in design.
We work in Figma.
Understand the impact of concise copy and a clear direction.
Don’t let Marketing and copywriters destroy your digital experience. Get a proven global award-winning UX designer involved. We even help define Playbooks on recommended character and word limits.
Keep it simple. Mobile-first content, every-time, on time.
Researching the Google key words and trends in your marketplace is an instrumental move to tailor your brand’s position online.
Our method is to then build on your business’s three main themes, submit your site correctly and monitor analytics.
Design management in delivery for a high quality finish.
Mentor your analysts and designers with a proven track record on combining design into a fast-paced delivery environment such as DevOps, Scrum and Design sprints.
We’re certified as a Certified Scrum Master® and we love building out sprint plans, product roadmaps, prioritisation using Feature-Driven Design to define scalable MVP products that make sense for new users.
Where precision meets care.
We live by Human-Computer interactions.
Education & Certifications
See what they've said
About working with the fox.
”During our mobile banking app project, I had the pleasure in working under William throughout the business analysis journeys and the draft design process for our bank's first digital bank using Agile methodologies that William was brought here as the first expert to our team. William has a vast background and skills where I was mentored on Agile and design driven software. William managed many UX Workshops using Design Thinking and HCD with stakeholders to draft out the Business's needs into customer journeys and service design documents... I have learnt a lot about meticulous details and also the importance of having a fun time. I recommend for anyone who works alongside William will learn so much.Linda Memmi ChaarProject Manager - Retail Projects, Standard Chartered Bank - AME
”It has been fun to work with William on the first digital bank in Africa project. William has demonstrate excellent problem solving skills and able to delivery on time despite tight timeline. William is a great team player and expert in the fields of design and web development. He is highly dependable and helped tremendously in provide effective solutions to technical/design inquires. I look forward to work with William in near future.Victor ChanRegional Assistant Manager, Samsung Customer Experience
”Will and I worked for AMP Growth Transformation building and delivering disruptive financial advice solutions in the corporate and personal finance sector. I’ve had the privilege to work with some talented UX designers in my career but few have had exceptional problem solving skills coupled with such a deep understanding of interaction design. Will is highly motivated and passionate about delivering tangible digital solutions. He brings not only his vast knowledge and commercial experience but an enthusiastic desire to deliver the best of quality, which makes everyone around him want to achieve their very best.Manny DicksonService Designer
”I was Will's Manager at Deloitte for 10 months.... Will is what many may call a 'character'. This character is eclectic and intriguing to say the least, and it is part of everything he does. You can't help but like Will, his attitude, combined with core talent is what will take him a long way. On top of this character Will is a great designer, not afraid to talk his mind and keep pushing until he gets the answers he deserves. He takes feedback well and is never offended or sensitive to review. Always the last man in the office, Will won't leave a 'man' or 'design' behind until he has delivered on the best experience he can for his customer.Chris AbbottManager, Deloitte Digital
”He's a constant learner, I've been his coach and mentor for the last three years and I swear he has taught me more than I have him. He pushes the boundaries, his readings and interests are right out there and he brings that Outlier wisdom back to benefit the core of your business.Mike KennedyGlobal Growth Consultant and Strategy Advisor
So, if you want to be challenged, if you want your business to benefit from boundary pushing thought and research, if you want someone on your team that can help your business thrive in an environment of constant change, then consider Will as an A grade option.
”It has been a solid experience working with Will. His attitude along with his talents has provided outstanding growth through our digital presence. Will’s customer support has been exceptional over the many years through his leading creative and development management in a diverse number of projects from print, EDMs and managing the design and development of our website. Silverhall have enjoyed synergising his design ideas with our business goals, and when it comes to strategising digital projects online and understanding what users want, Will is a proven asset to have beside you.Mr. C. AndersonCEO
”All UX Designers need to be both analytical and creative in their thinking, plus have very strong communication and people skills. Will demonstrates this mix of abilities to an extremely rare level. He quickly builds strong rapport with stakeholders, gathers all the information he needs systematically as well as any BA I've met, then he can seemingly flick a switch and start smashing out big, fresh ideas at a pace that I can only describe as manic. He can then take the best ideas and execute them with a very strong eye for detail.Greg HelbersSenior UX Design Consultant
”Spending 15 minutes with Will is like 2 years in design school. Will marries a prodigious work ethic with a rapidfire intelligence. A true Creative Director. Will can create synergies amongst competing technologies with ease. He is generous with his ideas and his time, constantly thinking of others. Masterful.Tarun MookheyTechnologist