Information Architecture

(IA) is the structural design of shared information environments; the art and science of organizing and labelling websites, intranets, online communities and software to support usability and find-ability; and an emerging community of practice focused on bringing principles of design and architecture to the digital landscape. Typically, it involves a model or concept of information which is used and applied to activities that require explicit details of complex information systems. These activities include library systems and database development.

Click Through Marketing

Firstly set up a Google Analytics account and start tracking your website and particular call to actions. It might be worth setting up SEM and create a Google Adwords account if you wish to ensure your paid search budget is working for you. Working alongside this client, Silverhall, we drew up a funnel approach to filtering much needed content to answer all of the User’s answers and to provide some emotive triggers to engage potential customers to contacting Silverhall about Property Investment. The content is well-written, relevant and to the point. The language and User interface design elements are precise and consistent to enhance a user-friendly experience and one that was developed for results.


Key Business Objectives

Digital Content Planning

2 – 3 Click Through Strategies surrounding the deliver of informing information to potential customers using info hotspots and teasers. Potential customers are already smart enough to have already begun their search of property investment with knowledge of “NRAS” (National Rental Assistance Scheme Property Investment). Key objectives are to grow a Search presence and continue to grow Silverhall members as a market leader in Australia’s Property Investment market.


Informative Consistent Content

Provide enough informative information which empowers customers with research and gained knowledge. If they were engaged by the content then there is a possibility for lead generation. Silverhall pride their results on their research and industry insights which keeps them ahead of the game. So content must convey the brand’s core messages.


Search Engine Optimisation

Improve Search ranking for the brand. This involved a design re-vamp for the website.


Lead Generation

By analysing analytics and improving user flow options. A/B split testing, reviews and investigations to finding the optimum landing pages and lead generation techniques.

Year of launch
Focused team
Google Adword Campaigns
Site visits and counting

Summary of the Project

Brief diagram of the content IA flow and a user case scenario.


It has been a solid experience working with Will. His attitude along with his talents has provided outstanding growth through our digital presence. Will’s customer support has been exceptional over the many years through his leading creative and development management in a diverse number of projects from print, EDMs and managing the design and development of our website. Silverhall have enjoyed synergising his design ideas with our business goals, and when it comes to strategising digital projects online and understanding what users want, Will is a proven asset to have beside you.

CEO, Cam Anderson, @Silverhall_AU

Will lead a high-speed wireframe development program for amaysim. In four weeks he turned out vast numbers of responsive design options, significantly accelerating our progress with his creative suggestions. He slotted into our production team effortlessly and I'd recommend him for future mobile UX/UI design work.

Head of eCommerce, Chris H, amaysim Australia

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