Ford implemented videos which showed teams around American cities interacting with the features of their latest electric car range. Teams and celebrities would have episodes produced of them in their city enjoying their Ford. All produced and shared across the Yahoo! Screen network across the auto industry. The mobile and tablet content was designed to assist the desktop experience with auto information, customisation, features and user tasks like contact a Ford dealer.
Key features:
– Social follow/share
– Sweepstakes
– Mobile video content
– Learn more/product
