Share. Learn. Prototype. Design. Publish. Test. Grow.
‣ Ensure that everyone has a common understanding
‣ Review all the inputs from the idea development sprint
‣ Update where necessary
‣ Determine what the key users stories for the sprint
‣ Sketch the key user story
‣ Improve Storyboard
‣ Review the storyboards that have been created
‣ We create wireframes from the storyboards
‣ We look at the detail, visual hierarchy and messaging.
‣ We build a “Design Schematic” or “Design Sketch board”
‣ We walk the wall to make sure that we our interactions are understood
and our coverage of the story is complete.
‣ If you are proposing dynamic interfaces, prototype them
‣ Cover the complete user story
‣ Understand what it is you want to test with users
‣ The perfect tool to gather feedback, uncover issues and share vision
‣ Talk to users
‣ Formal usability testing
‣ Guerrilla usability testing
‣ Remote usability testing
‣ Automated usability testing
‣ Don’t sugarcoat the results
‣ Gather a cross functional team
‣ Product owners, divrse jobs throughout organisation
‣ Everybody gets dirty, everyone puts in
‣ Maintain focus on bettering your product
‣ Make mistakes quickly
‣ Learn constantly, adapt and improve
‣ Speed of learning, learn by testing
‣ The Product Design Lifecycle
Opportunity: Continual Learning
‣ The Idea Development Sprint
Learn what we can about the system
Define and refine the idea
Make artefacts to test them
Understand the customer’s emotional triggers; Thinking and feeling, hearing, seeing, pains and gains.
Write up short bios for potential main users of the product.
Remove pain for the user, empower with gains
Create a storyboard which tells the story of how the application fits into a user’s life. Tell a story.
Talk to users about your assumptions. Discover marketing insights. Talk to the developers about the features.
Focus your intent, get specific, create interest without buzzwords, solve a problem, keep it short.
Diagram up Key Partners, key activities, resources, value propositions, channels, customer relationships, customer segment, cost structure and revenue stream.
Time to test your assumptions, designs, gaps in knowledge, learn how to build the best test, keep testing, keep improving.
User flows, build landing pages, split A/B testing, use viral tools to test.
Act to guide the design process, help to define the experience across all platforms to embody your brand.
One Sentence Pitch
LeanLaunchLab – http://www.leanlaunchlab.com
Business Model Generation – http://www.businessmodelgeneration.com
Landing Pages – http://unbounce.com
LaunchRock Launching soon – http://launchrock.com
Persona Templates – http://www.orangebus.co.uk/blog/free-ux-goodies-persona-template
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