Lean UX Start-up Accelerator Sprints
Share. Learn. Prototype. Design. Publish. Test. Grow.
The five day sprint
Day 1 - Review
‣ Ensure that everyone has a common understanding
‣ Review all the inputs from the idea development sprint
‣ Update where necessary
‣ Determine what the key users stories for the sprint
‣ Sketch the key user story
Day 2 - Diverge
‣ Improve Storyboard
‣ Vote
‣ Critique
‣ Iterate
Day 3 - Focus
‣ Review the storyboards that have been created
‣ We create wireframes from the storyboards
‣ We look at the detail, visual hierarchy and messaging.
‣ We build a “Design Schematic” or “Design Sketch board”
‣ We walk the wall to make sure that we our interactions are understood
and our coverage of the story is complete.
Day 4 - Rapid Prototype
‣ If you are proposing dynamic interfaces, prototype them
‣ Cover the complete user story
‣ Understand what it is you want to test with users
‣ The perfect tool to gather feedback, uncover issues and share vision
Day 5 - Validate
‣ Talk to users
‣ Formal usability testing
‣ Guerrilla usability testing
‣ Remote usability testing
‣ Automated usability testing
‣ Don’t sugarcoat the results
Team Immersion
‣ Gather a cross functional team
‣ Product owners, divrse jobs throughout organisation
‣ Everybody gets dirty, everyone puts in
‣ Maintain focus on bettering your product
Learning Outcomes
‣ Make mistakes quickly
‣ Learn constantly, adapt and improve
‣ Speed of learning, learn by testing
The Benefits?
‣ The Product Design Lifecycle
Opportunity: Continual Learning
‣ The Idea Development Sprint
Learn what we can about the system
Define and refine the idea
Make artefacts to test them
IdeateIdea validation
1
- What research is available? Competition Strategy?
- What is the system?
- What problem exists? Ask users
- What is important to users? Test your assumptions
- Create Adwords campaign
- Track Landing page data analytics
PrototypeDesign validation
2
- Who is it for?
- What is the problem insight?
- In what context does it exist?
- What’s most important?
- Explore multiple options
- Assumptions, Experiments & Interviews
ArtefactsDesign Driven Analytics
3
- Empathy Maps
- Feature Matrix
- Target market Personas
- User Storyboards
- Business Model Canvas
- Landing Pages with anayltic tracking
Artifacts & exercises
Empathy Maps
Understand the customer’s emotional triggers; Thinking and feeling, hearing, seeing, pains and gains.
User Personas
Write up short bios for potential main users of the product.
Create key features
Remove pain for the user, empower with gains
User Storyboard
Create a storyboard which tells the story of how the application fits into a user’s life. Tell a story.
User Survey
Talk to users about your assumptions. Discover marketing insights. Talk to the developers about the features.
One Sentence Pitch
Focus your intent, get specific, create interest without buzzwords, solve a problem, keep it short.
Business Model Canvas
Diagram up Key Partners, key activities, resources, value propositions, channels, customer relationships, customer segment, cost structure and revenue stream.
Tests & Experiments, Validate Learning
Time to test your assumptions, designs, gaps in knowledge, learn how to build the best test, keep testing, keep improving.
User flows, build landing pages, split A/B testing, use viral tools to test.
Design Principles
Act to guide the design process, help to define the experience across all platforms to embody your brand.
Introduction to Lean UX
Idea Sprint Resources
One Sentence Pitch
http://vimeo.com/16447520
LeanLaunchLab – http://www.leanlaunchlab.com
Business Model Generation – http://www.businessmodelgeneration.com
Landing Pages – http://unbounce.com
LaunchRock Launching soon – http://launchrock.com
Persona Templates – http://www.orangebus.co.uk/blog/free-ux-goodies-persona-template
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